Lead Generation

In today’s competitive online space, getting high-quality leads is not easy. As a business, if you are struggling to get targeted leads, it could be because of the following reasons:

  • You don’t have a website
  • Your business just launched
  • Your website is not optimized for search
  • Your website is not optimized for conversion
  • You lack a targeted digital strategy

Most savvy business people resort to lead generation agencies to get assistance to boost their ROI. They often overlook the need to investing time and effort to understand lead generation processes adopted by such companies and how they differentiate a good lead from a bad one.

Most lead generation companies follow the strategy of targeting a large pool of customers via mass emails, flyers, cold calls, or advertising. Such companies will have preset templates and lead generation strategies based on their clients’ industry. The process requires little or no effort and can bring in leads that are most likely to be of low quality.

What makes EGO a standout lead generation agency?

At EGO, our approach to lead generation is unique and engaging. We treat each of our clients the way they deserve, and priority is given to their business goals or aspirations. We kick off with an in-depth consultation, where our lead generation experts will take their time to understand your product, service, and business processes. We will ask you not just about your competitors but also about what makes your business stand out and how you forecast yourself in the next five years. Do not having set business goals or foresight is typical and this is where EGO can help you plan your digital roadmap.

The following additional qualities of our lead generation services give us the edge over our competitors:

  • Our lead generation strategy features a personalized human approach.
  • We not only provide quality leads but take it a step further by assisting in building fruitful & long-lasting relationships with your potential customers.
  • We channelize the lead to multiple review gates to ensure that only targeted leads are passed on to your business.
  • We update the buyer persona based on market trend changes to keep our efforts laser targeted.
  • We retarget communications to cold leads by forecasting seasonal & market changes.

With EGO, you get a team of lead generation experts who aim to turn your cold data into active prospects. Our lead generation experts rely on customized marketing strategies that feature sincere and genuine communication and not scripts.

Quick Facts


of marketers rank lead generation as their number one challenge.


more likely to convert leads when businesses follow-up within 5 minutes.


of social media leads come from Twitter.


of B2B marketers think email is most effective for demand generation.

Frequently Asked Questions

Do you provide lead generation for both B2B & B2C businesses?
Yes! We can provide leads for both B2B & B2C businesses.

What are the strategies that you use for lead generation?
We use a ton of different strategies to develop good leads. Some of our best include leveraging chatbot conversations, creating gated (private) content, creating a value-packed newsletter, hosting an event. offering coupons or discounts, providing freemium products or free trials, optimizing your website and social profiles, using paid social ads, target top-of-funnel keywords, retargeting engagements, and creating a referral or rewards program.

What are your guarantees or terms of services?
Our success is directly tied to our client's success. If we are unable to deliver at least the minimum quota of leads we both agree to, we will forfeit all of our performance bonuses and will keep working on your campaign, at our expense, until we deliver at least the minimum quota. In addition to guaranteeing the number of qualified leads we also give our clients a thirty (30) day period to contact the leads we have generated. If our client feel’s that any of the leads are unqualified we will replace the unqualified leads at our expense.

They're talking about us

"EGO has been a great company to work with. Every step of the way, communication has been open and insightful. Will look forward to working with this team again as my needs occur. Thank you!"

Robert Whittington

Owner, VisInsure

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