Digital Strategy

What is a digital marketing strategy?

A peerless digital strategy comes with a strong foundation and a well sought-out plan. At EGO Creative Marketing, nothing but solid groundwork drives our digital strategy thinking. Key pointers to our digital strategy involve:

  • Project scoping & planning
  • User experience strategy
  • Information architecture
  • Wireframing

Our digital strategy initiatives feature not just the perfect website, mobile application, or banner ad; it also addresses the technology-enabled transformation of the existing process, user experiences, and systems. Our digital strategy experts team actively engages in logical reasoning, user behavior, and user experiences to map people’s intent to what’s technologically feasible.

What is the definition of digital strategy?

The digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.

Human-Centered Insights, Design & Innovation

We are a professional design and innovation company that works to identify new opportunities and design innovative products and services that cater to fundamental human needs. Our rigorously empathetic approach helps your business develop authentic, meaningful customer relationships—and drives commercial results. Our digital experts combine innovative ideas with timely executions to keep evolving customer experiences in check.

How to create a digital marketing strategy

Placing People at the Heart of the Process to Deliver Results

EGO will uncover current, relevant, and actionable needs, attitudes, and motivations. We build end-to-end digital business strategy experiences that people love using, making users feel valued. Knowing what moves your customer—how they think, feel, and behave—is the key to improving their experience and your business. We’ve made it our business to understand the needs of many kinds of customers and use USAID digital strategy as our framework.

Irrespective of whether you are thinking about developing a digital product, investing in new technology, or wanting assistance in business digital strategy, our team of digital strategy specialists is here to assist you throughout the journey. We can define the digital landscape ahead of you and help you identify growth opportunities and competitive advantages. Our active client team engagement model makes your participation inevitable for project progress. Consistent project updates, workshops, and ongoing communication are an integral part of our project cycle.  

Transform your business today through a well-planned digital road map. We can help you seamlessly connect with your potential clients by thinking within, around, and outside the box in helping develop a digital strategy.

Start Engaging Your Customers Today

No pitch, no pressure. We want to know you and help you succeed.

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Quick Facts


ROI increase on average from email marketing.


of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas.


of consumers look up price comparisons on mobile while in a physical store.


of web pages get zero organic traffic from Google.

Frequently Asked Questions

How long does it take to set up a digital strategy?
Depending on how much analytics and information you currently have, we can build a digital strategy for you in a week. If there is no data available, we usually require at least 30 days but prefer 90 days of data before building a digital strategy.

What are your digital strategy tools of choice?
We use organic social media, paid social media, email marketing, display retargeting, programmatic advertising, website testing, video hosting, content creation, content curation, website analytics, customer service, search engine optimization, and affiliate marketing.

How do you develop a content strategy for any website?
We develop content strategies by using a simple 6-step process. We define your goals, learn who your audience is, examine your competition, look for your unique position or resources, estimate your investment, and then plan on how we're going to measure those results.

They're talking about us

"Prior to signing on with EGO, I worked with Paul on developing a plan for the short-term and long-term goals of our business and areas in which we were struggling. Instead of trying to morph our business to fit with EGO, Paul worked with us to create a customized solution to fit within our budget and communicated a clear plan and steps to reach in order to add additional services down the road. It was refreshing to work with someone who did not want to sell us on unnecessary services. EGO was able to provide past experiences in the hospitality sector to provide real-life examples and data to prove the solutions."

Jordan Emerson

Manager, The Inn at 97 Winder

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