Skin House
44,488 visits in the past year. Google is the #1 source. Memberships, subscriptions, and Meevo booking that charges a no-show fee.
Project Duration: 90 days
Industry
Wellness, Hospitality, Healthcare
- eCommerce Web Design & Development
- Software & App Development
- SEM, SEO & Search Marketing
- Web Hosting Services
The Challenge
Skin House is a wellness spa, and it was growing. It had no web presence at all. There was no site showing the spa, no place to sell a membership or a subscription, and no way to book a visit online.
A store, and booking
The build took 90 days. We designed a site that shows the beauty of the spa, and the skill Skin House and their doctors bring to each patient. It carries their own branding, with a Parisian, European feel.
The store runs on WooCommerce, hosted on EGO Prime. It sells membership programs and subscription programs.
Booking runs through a custom integration with Meevo, their booking software. A booking takes a credit card. If the patient doesn't show up, they are charged a no-show fee. Meevo doesn't do that on its own, so we engineered it.
Search marketing was part of the project, alongside the store and the booking.
Results & Impact
Skin House went from no web presence to a store that sells memberships and subscriptions, takes bookings, and charges for no-shows on its own. Sessions are up 342%.
In the past year the site had 44,488 visits. Google is the #1 source of visitors. Organic search brought 17,570 visits, 40% of all traffic, averaging 1 minute 14 seconds on the site.
9,500+ people opened the Book Now page, second only to the homepage.
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