Government & municipality websites will need to be mobile-friendly, easy to navigate, and ADA-accessible. At EGO, we look at high-level goals and build your site around the community helping in the following areas:
Residents visit government websites to get things done. Go for a service-oriented site if you want to:
Prioritizing services turns a website into a 24/7 tool for residents and visitors. It’s also a time-saving tool for staff who receive fewer emails and phone calls for basic information and services.
Everyone navigates a website differently. That’s why it’s important to have user testing as part of your website design process — to make sure the website is intuitive to all.
A hamburger menu condenses the traditional top navigation and can make navigating on a mobile device much easier.
Require too many clicks and residents can get lost, frustrated, and give up. By bringing services quickly to people’s fingertips, you can give users a better experience and reduce phone calls and emails.
Gather qualitative feedback to understand people’s attitudes toward your city or department. Even a small focus group, if well-directed, can give you actionable data to drive a difference-making design.
Stock photos are nearly always a second-choice to great original photography. Nearly always. The hero image on this website is stock, but stands out and serves its purpose dutifully.
By offering your website in a variety of languages, you will make your website as welcoming as the community itself.
Everything in a website design speaks — typography, images, colors. All these elements should combine to reinforce your brand.
Don’t let your audience slip away! Give them a chance to opt-in to your communications. A homepage overlay quickly builds your audience for a newsletter.
By changing homepage content constantly. It highlights all the exciting opportunities in the community while giving residents and visitors reason to check back.
Email subscription overlays can appear right away or when a visitor is leaving the page.
By alternating sections of bold and clean backgrounds, we can make sure your website doesn’t overwhelm the user. We use small techniques that facilitate readability and navigation.
By keeping the site simple, clean, and easy to navigate, users will not be distracted in their search for important information.
Is Your Website Meeting Its Goals?
"EGO Creative is everything I’d hoped for and more. I was really impressed with their lightning-quick understanding of our company brand and ability to produce original, clever and meaningful posts every week. They are brilliant at transforming our ideas into great social media marketing. We are now reaching a bigger audience with a more positive, engaging message. In a snapshot, paul is a marketing genius. The software they produced specifically for the government space worked flawlessly. There is absolutely nothing to lose and everything to gain by hiring EGO Creative."