Our Approach

How a project actually goes with us.

Four steps, no mystery. You always know where your project stands and what comes next.

Why it works this way

Most people have been burned by a web project that went dark. Ours does not. The process exists so you always know where things stand, what happens next, and who to ask.

You stay involved from the first call to launch, and we do not disappear after. The site keeps getting watched, maintained, and improved, because a website is not a one-time build.

The dates we can put on it come from finished work. Rivet Health Law was a 30-day rebuild. Skin House took 90 days. Serling & Abramson and Ducati Detroit each took 3 months. Birmingham Country Club took 6 months. You get a date before we start.

Connect means the tools the business already runs. Birmingham Country Club books through EGOclubmanagement, and it also connects to TAI Club Management, ForeTees, and Golf Genius. EGO is an independent provider and is not affiliated with those companies. Skin House books through Meevo, including a no-show fee Meevo does not do on its own. Ducati Detroit ties to Lightspeed. Synergy Health books through Zocdoc. Simply Good Kitchen's site and point of sale run together on EGOcommerce.

Cover means we stay. Serling & Abramson is hosted on EGO Prime, and the marketing has run for 4 years. Hosting is included with EGOclubmanagement, EGOcommerce, and EGOpowersports. The person who built the site is still the one you call.

Our process

From the first call to launch, and after

The same four steps on every project, so nothing catches you by surprise.

  1. 01

    We consult

    We start by listening. Your goals, your customers, and what is in the way, then a plan built around them.

  2. 02

    We create

    Designers and developers turn the plan into a site that looks right and works right, built around your brand.

  3. 03

    We connect

    We wire in the tools you use, set up search and any store, and make sure it holds up across every device.

  4. 04

    We cover

    After launch we watch, maintain, and keep improving, so the site stays fast, secure, and current.

The work

A look at what we have built for clients.

What clients say

If you can dream it up, Paul and his team can make it happen. They made us feel as if our goals and needs were the highest priority every step of the way.

Emily Weinberger

Paul's expertise is remarkable, especially when it comes to troubleshooting backend issues I've caused. He's always accessible, responsive, and a true professional.

Ann Fairweather

Working with EGO has been a game changer for us. Our website is converting more leads than ever, and we're looking forward to expanding with them in the future.

Austin Benoit

Let's map out your project.

Tell us what you are building and we will walk you through how it goes.