Synergy Health
A four-month rebuild of synergyhealth.org on EGO HIPAA hosting and management, with Zocdoc booking and 15% more spine bookings.
Project Duration: 4 months
Industry
Healthcare
- Website Design & Development
- Software & App Development
- Web Hosting Services
The Challenge
Synergy Health Partners brings orthopedic, spine, pain, imaging, and therapy care together across several Southeast Michigan locations. The website needed to match that.
A patient had to find the right doctor and the right location, then book, without getting lost. The practice needed to know which care areas were bringing people in. All of it had to sit on hosting built for patient data.
Our Solution
We rebuilt the site from the ground up in four months, and moved it onto EGO HIPAA hosting and management, on a dedicated server.
The new site is organized around where it hurts. Orthopedic, spine, pain, imaging, and therapy each have a way in, across several Southeast Michigan locations, so a patient finds the right specialist and the right location.
Appointment booking is integrated with Zocdoc. The patient can book a visit without leaving the path they started on.
We built tracking that shows which service lines, which doctors, and which locations patients come in through. The practice can see what is bringing people in, instead of guessing. Hosting for this one is EGO HIPAA hosting and management, on a dedicated server, because the site holds patient data. The live site is synergyhealth.org. Patients book a visit on that site.
Results & Impact
Spine bookings are up 15% since the new site launched. That 15% is spine bookings only. Sessions and calls are up too, roughly 12% on both, and the 12% is a rough figure. The tracking shows which service lines, which doctors, and which locations those patients come from, so the practice can keep putting its effort where it pays off.
The care on the site is orthopedic, spine, pain, imaging, and therapy, across several Southeast Michigan locations. A patient picks where it hurts, finds the specialist and the location, and books through Zocdoc without leaving that path. From start to launch, onto a dedicated HIPAA server, the rebuild took 4 months.
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