Feducate
Feducate's email open rate went from under 3% to 60% within 30 days on EGOmx, and their events now run inside their own site.
On EGOmx in 30 days. A client for five years.
Industry
Financial, Government & Municipalities
- EGOmx
- Software & App Development
- Web Hosting Services
The Challenge
Feducate's whole business is email. They write to federal employees about their retirement benefits.
When they came to EGO, fewer than 3% of those emails were being opened.
Their events ran on a third-party system, outside their own site, and they did not control it.
EGOmx, then events
Within 30 days we had them sending on EGOmx, our email platform. Today that is about a million emails a month to 532,000 subscribers. The site and the mail run together on a dedicated server.
The public site is WordPress, so Feducate's team edits it. Later we moved their events off the third-party system and into that same WordPress site.
- Feducate controls its own events
- Follow-up goes out automatically
- Email reminders go out automatically
- Zoom is built in
Results & Impact
The open rate went from under 3% to 60% in the first 30 days. That was five years ago, and Feducate has been with us since. The mail is about a million messages a month, to 532,000 subscribers, from the dedicated server that also runs the site.
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