Ducati Detroit
Ducati Detroit runs on EGOpowersports, a store tied to Lightspeed, with the bikes listed out automatically.
Project Duration: 3 months
Industry
Automotive
- EGOpowersports
- eCommerce Web Design & Development
- Web Hosting Services
The Challenge
The old site was not showing Ducati Detroit. It was dated, it was not kept up, and it was slow on a phone.
The staff typed each bike in by hand. The same unit went up on eBay Motors, Google Auto, Facebook Marketplace, Cycle Trader, and Craigslist.
EGOpowersports
We replaced the old site, and some of the information came over. The store now runs on EGOpowersports, with hosting included.
EGOpowersports is one system for the whole dealership. It ties into Lightspeed, the back office. A bike gets added once, and it goes out to eBay Motors, Google, Facebook Marketplace, Cycle Trader, and Craigslist on its own. Change the price once, and it changes everywhere.
- Every bike in stock is searchable, and each one carries a current offer
- A rider can put down a deposit to hold a bike
- Trade-in value, financing, and a credit application in one flow
- AI chat answers questions about stock, financing, and service around the clock, then hands off to a person
- Every lead from forms and chat lands in one inbox, with email and text follow-up
- Service booked online, with installation as an add-on and a reminder before the visit
- OEM parts, gear, and storage, with free delivery
- Ducati Detroit Classics
The team changes the front end without calling us. We stay on security, and we help when something comes up.
Results & Impact
The technology is new, and the site is mobile first. A bike is entered once and it goes out to five marketplaces: eBay Motors, Google, Facebook Marketplace, Cycle Trader, and Craigslist. Change the price once, and it changes everywhere. The new store launched in 3 months. Ducati Detroit has been a client for 14 years, and hosting is included.
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