SEARCH MARKETING SPECIALIST (PPC)

The Paid Search Specialist is responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization’s services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. The PSS may be allocated to focus on a particular component of the marketing life cycle and or channel. Work with others in evaluating decisions/solutions.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

• Helps to analyze/execute new and potential product/services, markets, and advertising opportunities.
• Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
• Helps to prepare reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
• Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
• Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports.
• Provides insights that facilitate the development of plans for partner promotion
• Executes against partner marketing plans to deliver results that exceed defined objectives
• Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

Qualifications

General Qualifications

• 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
• Entry-level position generally requires some experience in the following areas:
• Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin.
• With managing ad spend
• Web analytics and a/b testing applications
• Development, management, analysis, reporting and forecasting of media campaigns
• Digital marketing for lead generation, channels, sources, best practices and KPI’s.

Supervisory Responsibilities

None.

EGO is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.