Hotels & Hospitality Websites

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Hotels & Hospitality industry websites

Hotels & hospitality websites in today’s competitive market need to be clear and easily engaging to their clientele. One that entices lookers to become bookers, choosing your accommodations over all the others available. You know the site has to be mobile-friendly and easy to navigate, with beautiful photography to showcase everything your hotel has to offer; but what else do you need?

A website design that will convert viewers into bookers, over and over again. And that’s exactly what our Metro Detroit hotel website design agency delivers. By paying attention to all the details, your customers are engaged, informed, and educated before they even consider booking.

Any successful hotel website design is built on these two elements:

1. Your brand is everything. The first place your guests will look when they land on your website is the navigation bar or menu. Make sure this matches your offline branding, easy to read with nice fonts, and high-resolution images. Don’t forget about the sub-navigation for services, activities, amenities & business info too – all related to your brand image!

2. Think like a guest – not a website visitor. A hotel is usually chosen at the last minute when guests have no idea where they’re going – but they know what they want! Your website design should reflect that mindset by showcasing what’s most important to customers when they’re on the go.

How Do you Convert Lookers Into Bookers?

  • Book Now Button or Embedded Reservations
  • Smarter Live Chat and Chat Bots
  • Sticky Mobile Click to Call/CTA
  • Photos and Videos Dedicated Page
  • The Google Driving Directions Widget
  • Humans to Answer the Phone
  • Don’t Forget The Amenities Page
  • Specials and Hotel Deals
  • Itineraries, Events or Activities by Season
  • Give them GREAT reasons to book direct
  • Social Proof: Testimonials and Guest Reviews
  • Local Insights Blog
  • Easily Accessible, ADA Compliant, Responsive Design
  • A Fast Loading Design
  • Schema Markup

EGO Creative Marketing is a professional hotel web design company that designs, develops, and markets websites for hotels. Our custom hotel website design services allow hotels to have impressive-looking websites that are packed with all the features you would expect from a hotel website.

Our team partners up with hotels on a case-by-case basis, allowing your hotel to get a fully customized hotel web design solution that is made just for your location. We’ve helped out the major hotel chains and have also done work for individual resorts scattered throughout the U.S. and beyond. Since our team works from a consulting basis you can be sure that your hotel will get the attention it deserves. We work with you to identify your website goals and custom craft a plan designed to help you reach them with a powerful and professional website that is market-ready.

EGO can work with your hotel regardless of the size or involvement your project may bring. We have done simple, informational websites for hotels that just provide a professional online image. We have also set up in-depth systems that allow for reservations to be done online, all while tying into the computers at the front desk, making hotel management that much easier. With EGO, the possibilities are endless when it comes to what you can get out of your hotel website.

Start Engaging Your Customers Today

No pitch, no pressure. We want to know you and help you succeed.

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Quick Facts


Is the average conversion rate for a hotel website.


of all bookings are made from a mobile device.


of consumers look for recommendations at the time of purchase.


of hotel guests look for user generated content in the booking process.

Frequently Asked Questions

Why is web design important for hotels?
For the hotel business, in particular, a great website offers you the opportunity to present both the atmosphere and services that you are providing to your target audience, travelers. An excellent website plays a vital role in the ability of a hotel to entice and land the most motivated guests.

What is a hotel's target market?
A hotel's target market is the specific subset of all hotel customers that a particular property tries to get business from. These could be business travelers for a hotel near an airport or conference center and families on vacation for resorts in Orlando.

They're talking about us

"Prior to signing on with EGO, I worked with Paul on developing a plan for the short-term and long-term goals of our business and areas in which we were struggling. Instead of trying to morph our business to fit with EGO, Paul worked with us to create a customized solution to fit within our budget and communicated a clear plan and steps to reach in order to add additional services down the road. It was refreshing to work with someone who did not want to sell us on unnecessary services. EGO was able to provide past experiences in the hospitality sector to provide real-life examples and data to prove the solutions."

Jordan Emerson

Manager, Inn at 97 Winder

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