Government & Municipality Websites

Local government website design

Government & municipality websites will need to be mobile-friendly, easy to navigate, and ADA-accessible. At EGO, we look at high-level goals and build your site around the community helping in the following areas:

• Streamline service delivery for residents.
• Improve public perception through better branding.
• Boost community engagement as efficiently as possible.
• Meet the unique needs of your agency.

Government Website Designs That Streamline Service Delivery

Residents visit government websites to get things done. Go for a service-oriented site if you want to:

• Limit in-person walk-ins.
• Reduce inbound phone calls.
• Meet modern expectations for online experiences.

Our Thought Process & Insite

Prioritizing services turns a website into a 24/7 tool for residents and visitors. It’s also a time-saving tool for staff who receive fewer emails and phone calls for basic information and services.

Everyone navigates a website differently. That’s why it’s important to have user testing as part of your website design process — to make sure the website is intuitive to all.

A hamburger menu condenses the traditional top navigation and can make navigating on a mobile device much easier.

Require too many clicks and residents can get lost, frustrated, and give up. By bringing services quickly to people’s fingertips, you can give users a better experience and reduce phone calls and emails.

Gather qualitative feedback to understand people’s attitudes toward your city or department. Even a small focus group, if well-directed, can give you actionable data to drive a difference-making design.

Stock photos are nearly always a second choice to the great original photography. Nearly always. The hero image on this website is stock, but stands out and serves its purpose dutifully.

By offering your website in a variety of languages, you will make your website as welcoming as the community itself.

Everything in a website design speaks — typography, images, colors. All these elements should combine to reinforce your brand.

Don’t let your audience slip away! Give them a chance to opt-in to your communications. A homepage overlay quickly builds your audience for a newsletter.

By changing homepage content constantly. It highlights all the exciting opportunities in the community while giving residents and visitors reason to check back.

Email subscription overlays can appear right away or when a visitor is leaving the page.

By alternating sections of bold and clean backgrounds, we can make sure your website doesn’t overwhelm the user. We use small techniques that facilitate readability and navigation.

By keeping the site simple, clean, and easy to navigate, users will not be distracted in their search for important information.

Is Your Municipality Website Meeting Its Goals?

Your community is unique, so your website should reflect the custom needs of your citizens. Find out why more municipalities choose EGO Creative Marketing to design, build and host their government website.