Privacy Policy

Effective: August 26, 2026. Last updated: November 4, 2026

EGO LLC ("EGO," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit egodetroit.com or use our services, how we use it, and the choices you have. EGO is a Michigan company based in Birmingham, Michigan, serving clients primarily in the United States.

1. Information We Collect

Information you give us. When you contact us, request a quote or consultation, apply for a job, or become a client, you may provide your name, email, phone number, mailing address, company details, and information about your project.

Information collected automatically. Like most websites, our web server records basic technical information when you visit, such as your IP address, browser type, the pages you view, and the site you came from. We use this to keep the site running, secure, and working properly.

2. How We Use Your Information

We use the information we collect to:

• provide our services and respond to your inquiries;
• send updates or marketing messages you have asked to receive, which you can opt out of at any time;
• operate, secure, and improve our website; and
• meet our legal obligations and protect our rights.

3. How We Share Information

We do not sell your personal information. We share it only in these limited situations:

• Service providers. With vendors who help us operate our business and deliver our services, under obligations to protect your information.
• Legal reasons. When required by law, or to protect the rights, safety, or property of EGO, our clients, or others.
• With your consent. When you ask us to share it.

4. Data Retention

We keep your personal information for as long as you are a client or in active contact with us, and afterward only as long as needed to finish our work, resolve any disputes, and meet our legal, tax, and accounting obligations. Once we no longer need it, we delete it or remove the details that identify you.

5. Data Security

We use reasonable technical and organizational measures, such as access controls and secure transmission, to protect your information. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

6. Your Choices

You may ask us to access, correct, or delete the personal information we hold about you, or to stop sending you marketing messages. Email us at privacy@egodetroit.com and we will respond within a reasonable time. You can also unsubscribe from marketing emails using the link in any such email.

7. Outside the United States

EGO operates in the United States, and we process and store information here. If you contact us or use our services from another country, you understand that your information will be handled in the United States under this Policy.

8. Children's Privacy

Our website and services are meant for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

9. Google User Data (EGO Nucleus)

EGO Nucleus, EGO's client platform (egodetroit.com/nucleus), lets clients connect their Google Search Console account to Auto SEO. This section explains how Nucleus handles data it receives from Google.

Data we access. With the client's permission, Nucleus requests the read-only Search Console scope (https://www.googleapis.com/auth/webmasters.readonly) and the Google account's email address. This gives access to the list of sites in the client's Search Console account and their search performance and indexing data: search queries, clicks, impressions, average position, and indexing status. We do not access Gmail, Drive, contacts, or any other Google data.

How we use it. Only to provide Auto SEO to the client who connected the account: monitoring their website, producing search performance reports, and improving the site's page titles, descriptions, and other on-page SEO. The email address is used only to show which Google account is connected. To draft page titles and descriptions, Nucleus may send a page's most common search queries to Anthropic's Claude, the AI service we use to write them; that is the only Google data sent to it. We do not use Google user data for advertising, and we do not use it to develop, improve, or train generalized AI or machine-learning models.

Sharing. We do not sell Google user data. We share it only as needed to provide the service (our hosting infrastructure, and Anthropic as described above), to comply with the law, or with the client's consent. EGO staff see the data only when it is needed to deliver the client's SEO work, for security, or to comply with the law.

Storage and protection. Google sign-in tokens are encrypted at rest (AES-256). Search Console data is stored on EGO-controlled servers and sent over encrypted connections.

Retention and deletion. We keep Search Console data while the client uses Auto SEO, so their reports can show trends over time. A client can disconnect Google in Nucleus at any time, which revokes Nucleus's access, or revoke it at myaccount.google.com/permissions. To have stored Search Console data deleted, email privacy@egodetroit.com and we will delete it within 30 days.

Limited Use. EGO Nucleus's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

10. Changes to This Policy

We may update this Policy from time to time. When we do, we will post the updated version here and change the effective date above. Material changes take effect 30 days after we post them.

11. Contact Us

Questions about this Policy or your information? Contact us:

Email: privacy@egodetroit.com
Phone: (248) 792-8133
EGO LLC, 280 N. Old Woodward Ave., #100, Birmingham, MI 48009