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Project Duration: 3 months
Retail
Simply Good Kitchen needed an e-commerce solution during the COVID-19 pandemic to continue serving customers despite physical limitations. The business did not have an online sales infrastructure, and they needed a fast, scalable, and integrated platform to handle orders efficiently while supporting their future growth plans.
We developed a custom e-commerce website designed to handle their growing product line and sales volume. A year later, following significant growth, we expanded the platform into a larger, more robust system. This included redesigning all product labels, implementing custom software development, and creating a POS system that directly integrates with the website. We also introduced a marketing system to improve customer engagement and sales. Operational efficiency was further enhanced by adding SKUs, barcodes, and inventory management tools, streamlining their entire process from order to fulfillment.
The launch of the e-commerce platform transformed Simply Good Kitchen’s business model, allowing them to thrive during and after the pandemic. The integration of POS and marketing tools improved efficiency, reduced manual workload, and enabled better tracking of sales performance. Their new labeling and inventory systems brought a professional and consistent brand presence across all products.
Simply Good Kitchen has experienced a dramatic increase in sales, now generating approximately $1.5 million annually through online channels. The company operates with greater efficiency, improved brand presentation, and stronger customer engagement, positioning them for sustained growth in the years ahead.
"WOW! EGO Detroit changed our business and life. We did not realize how much we needed to update our website and online ordering process. Then one of our customers recommended EGO Detroit. Being so overwhelmed with all of the business changes we were going through with the Covid-19 Pandemic we did not know if we had it in us to change once more. Now we wonder how we didn't make the change sooner. EGO Detroit is hiring that employee that is a Rock Star and you ask yourself "how did we do it without them." We look forward to a long working relationship with Paul Christy and team EGO Detroit."
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