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Project Duration: 3 months
Professional Services, Hospitality, Wellness
Sally Hershberger, represented by Sharon Duram, faced significant reputation management challenges due to a high volume of negative feedback online. The brand needed to rebuild trust, improve visibility in search results, and better communicate its premium services to prospective clients. Their existing website lacked SEO optimization, clear service information, and transparency in pricing, making it difficult for potential customers to fully understand their offerings before visiting.
We began by completely redesigning the website with a focus on SEO best practices to increase search engine visibility. The new site clearly presents the brand’s services, pricing structure, and unique spa-like experience, setting clear expectations for potential clients. To address the negative feedback, we implemented a reputation management strategy, publishing positive articles to improve brand perception and actively encouraging satisfied clients to leave authentic reviews. This outreach directly improved the brand’s online sentiment and credibility.
The redesigned website now ranks higher in search results, driving more qualified traffic. The clear service descriptions and transparent pricing reduce friction for new clients, while the improved reputation fosters trust. Positive review volume increased, balancing out prior negative feedback and strengthening overall brand sentiment.
Through a combined strategy of website redevelopment, targeted SEO, and proactive reputation management, Sally Hershberger successfully repositioned its online image. The business now benefits from higher visibility, improved customer trust, and a stronger conversion rate from prospective clients researching online.
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