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Project Duration: 3 months
Legal / Law Firms
Sterling and Abramson is the first mesothelioma law firm in Michigan, specializing in a highly niche area of law. Because mesothelioma and related asbestos-related diseases are terminal, the firm has no opportunity for repeat clients. The challenge was to consistently generate qualified leads while also providing meaningful support and resources for patients and their families during an incredibly difficult time.
We developed a comprehensive, resource-driven website designed to attract and inform mesothelioma, asbestos, and lung cancer patients. The site not only educates visitors about these diseases but also offers practical resources such as hospital directories, treatment information, and support services. We integrated a lead generation system offering a downloadable Michigan Mesothelioma and Lung Cancer Guide—authored by Sterling and Abramson attorneys—to build trust and provide immediate value.
In addition, we built and showcased a detailed database of Michigan locations known for asbestos exposure. This database not only draws in patients and families seeking information but has also become a valuable resource for attorneys outside Michigan, leading to collaborative opportunities. Sterling and Abramson have used this information to secure cases from states where patients have retired—such as California, Arizona, Texas, and Florida—bringing those cases back to Michigan for litigation.
The new website positions Sterling and Abramson as the go-to legal resource for mesothelioma and asbestos cases in Michigan. The educational content and downloadable guide foster credibility and trust, while the asbestos exposure database drives ongoing inbound inquiries from both patients and legal professionals nationwide. This targeted approach ensures the firm connects with qualified leads, despite the limitations of their niche market.
By combining legal expertise with valuable, easily accessible resources, Sterling and Abramson have strengthened their position as industry leaders. Their reach now extends beyond Michigan, attracting referrals and cases from multiple states and providing critical support to patients in need.
"Working with Paul has been SUCH a pleasure. If you can dream it up, Paul and his team can make it happen. Our company initially came to Paul to work on a publication to be used for marketing. EGO turned a word document into an artfully designed, physical book for us. Immediately impressed with their work, we entrusted them to re-design our website and help us launch an SEO campaign to get it out into the world. Not only did Paul and his team launch our website in a calculated and intentional way, but they made us feel as if our company's goals and needs were of the highest priority every step of the way. Since launching our site, Paul and his team have done an excellent job maintaining our SEO campaign, creating meaningful content to put on our site, and is always there to support our team. Since Paul's involvement, our website has seen increased traffic and we continue to see our SEO statistics move in a positive direction. Paul is a wealth of knowledge and an expert in his field, which is clearly reflected in the high quality of his work. Going with EGO has been a smart decision for our business and I would highly recommend Paul for anybody looking for a fresh perspective on marketing, design, SEO, and all things web-related."
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