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Project Duration: 1 month
Healthcare
Precision Dermatology needed a modern website capable of supporting their growing franchise while appealing to a wide range of clients. Their existing online presence was outdated, lacked mobile-friendly functionality, and made it difficult for users to find the nearest location. The brand wanted to showcase their dermatology services clearly while offering a smooth, engaging experience for both younger, tech-savvy clients and older, less tech-comfortable users.
We designed and developed a scalable, SEO-optimized website that integrates advanced geolocation technology using longitude and latitude data to help users quickly find the nearest location. The design balanced a modern, stylish interface for younger audiences with simple, intuitive navigation for older users. We implemented detailed service pages, optimized for search engines, to clearly communicate treatment options. The site was built to easily accommodate new franchise locations as the brand expands, ensuring long-term usability and growth.
The new website dramatically improved user experience by allowing visitors to instantly locate the nearest clinic, reducing friction in booking appointments. Clear service descriptions and improved SEO brought more qualified traffic to the site, increasing inquiries and bookings. The modern yet accessible design resonated with both younger and older demographics, boosting overall engagement.
With a future-proof platform, Precision Dermatology is now positioned for scalable growth while delivering a top-tier online experience. The combination of geolocation tools, targeted SEO, and user-friendly design has strengthened their brand presence, increased patient acquisition, and supported franchise expansion.
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