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Project Duration: 3 months
Retail, Manufacturing
Universal Cutting Tools faced a complex e-commerce challenge with five distinct customer types, each requiring unique, predefined discounts across a product catalog of over 10,000 items. Their initial attempt with another web developer lasted two years but failed to produce a functional solution. The outdated process for updating products required manual changes item-by-item, making sales management slow and inefficient.
We built a fully functional, custom e-commerce website in just 90 days. The platform incorporated a role-based pricing system that automatically applied the correct discount for each customer type. We developed an administrative interface that allowed staff to update products, adjust pricing, and manage sales in bulk using spreadsheet uploads, dramatically reducing manual work. The site was designed to be intuitive, ensuring ease of use for staff with varying levels of technical expertise.
The new e-commerce system streamlined Universal Cutting Tools’ operations and provided a reliable platform for their diverse client base. Bulk product updates, discount automation, and simplified management tools freed up valuable time and resources for their team.
Website-driven sales have increased by over 1,000% since launch. The company can now manage a vast inventory with ease, implement promotions instantly, and provide a tailored purchasing experience for each client segment. The platform continues to support ongoing growth and operational efficiency.
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